Uber Rewards

Overview:

Uber is a transportation company that lets drivers charge for their services and get paid through an app that passengers can use to hail a trip. To be more precise, Uber is a ride-sharing business that employs drivers who are independent contractors. The following project aimed to provide Uber riders with a interactive engagement to kill their boredom along with earning rewards while they are travelling.

Approach:

Continuous benchmarking of competitors, UX studies, and our primary business goals, we came up with what to sell in the first cycle of the product. The motive was to get users involved in some engaging stuff by making them answer few questions or play mini games like Spin2Win, Scratch n Win, etc and in return making them earn rewards for their upcoming ride. The challenge faced while working on this UI pitch was to come up with an idea on how we can make sure the riders involve in this engagement without consuming their major time.